Verizon A Better Prepaid Essay - 2029 Words

In May 2016 Verizon released a new commercial for a prepaid plan to compete with the cell phone providers such as ATT, Sprint, and others. The 2016 Verizon commercial was titled â€Å"Verizon: A Better Prepaid†. Its purpose was to let the audience believe that Verizon’s product was the best on the market for the prepaid plans that are available. However, this is a common claim among companies regardless of what the product they are selling is. Therefore, Verizon needed to create a commercial that was both memorable and affective, and they did just that with their latest ad. With the ever-growing competition in today’s economy, instead of bringing something fresh to the table, Verizon’s marketing crew boldly brought back some old, and somewhat forgotten popular tunes that appeal to the 80’s and 90’s kids. This technique was useful in drawing in a specific audience and initiating a positive feeling of nostalgia in them, which in return gave Ver izon’s ad a boost in the eyes of its viewers. It is small things like this that marketing teams strive to put into in their work. Along with their superior use of marketing techniques, Verizon offers a wide variety of information about their product. According to Verizon’s official website, their new prepaid plan offers 4G LTE coverage. However, their information regarding this product varies depending on where you receive your information. Nevertheless, Verizon created a successful advertisement to make revenue for their company, andShow MoreRelatedMy Position At Mci Worldcom2985 Words   |  12 PagesFor 12 years, beginning in 2000, I worked for MCI in the prepaid phone card division. Initially, the business was supported by the company, and provided substantial revenue to the corporation. 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